A Shoppable Magazine Where the Stories Do the Selling

Some of the pieces from Susan Alexandra's Technicolor collection of jewelry. Image courtesy Susan Alexandra
Seven years ago we published this guide, “Etsy made Easy,” filled with all the knitted Nano cozies and lightbulb salt and pepper shakers you could possibly want. At the time, Etsy felt like the premier source for handmade goods–it was bursting with cool, original items, made by real people.
Fast forward to our present holiday shopping season. Etsy has become so vast and unedited, with mass-produced goods now sold alongside handmade items in its online shops that it’s no longer the first stop on our annual hunt for original gifts. (Though I admit, it does come in handy for my kids’ Halloween costumes.) In the search for that perfect stand for your air plant or a cool geometric necklace to gift your girlfriend, you’d sooner find it at a Brooklyn boutique or the Brooklyn Flea than Etsy. There are also an increasing number of online markets for artisan wares that feel far more accessible… Read More

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